E-Commerce · 2024

Ardent Coffee Roasters

Subscription-first commerce with a craft soul.

Subscription revenue: +63%
Cart abandonment: -29%
Avg. order value: +$14

Overview

A storefront that sells the roast, not the discount: origin storytelling, a frictionless subscription flow, and merchandising the owners can update themselves.

The challenge

The brand's craft story disappeared inside a generic theme, and the subscription option was hidden below the fold on product pages.

The approach

We led with origin photography and tasting notes, made subscribe the default selection with a clear price comparison, and gave the team an editor they actually enjoy using.