Real Estate
Professional Services · 2025
Harbor & Shaw Law
Authority you can feel in the first three seconds.
- Consultations booked
- +87%
- Bounce rate
- -38%
- Accessibility
- WCAG AA
Overview
A practice-area site engineered for trust and intake: clear service pathways, transparent process, and a consultation form that respects sensitive information.
The challenge
Prospective clients could not tell which practice area applied to them, so the firm fielded dozens of misrouted calls every week.
The approach
We mapped each practice area to a plain-language pathway, wrote a step-by-step 'what happens next' section, and built an intake form that captures matter type up front.
The outcome
Intake calls arrive pre-qualified, and the partners spend their time on cases rather than triage.
Scope of work
- Content strategy
- Practice-area pages
- Consultation intake
- Accessibility pass
