Fitness & Wellness · 2025

Meridian Strength

Mobile-first membership growth for a boutique studio.

Trial signups: +215%
Mobile speed score: 98
Signup steps: 3

Overview

Ninety percent of traffic arrived on a phone, so the whole experience was designed thumb-first: class schedule, trial signup and membership tiers in three taps.

The challenge

The old site made members pinch and zoom to read the schedule, and the trial signup lived four clicks deep behind a third-party widget.

The approach

We rebuilt the schedule as a native, swipeable view, brought the trial form onto the page itself, and cut every image and script that did not earn its weight.